It provides targeted assistance to children under 12 years of age in the US.

[5][6] Alice's Kids focuses on providing basic necessities, school supplies, services and entertainment for the children of low-income families.

[7][8][9] Company policy implies that children should not guess that helping them is a charity.

[10][11] In most cases, a teacher, coach, or social worker nominates a child who has a specific need.

[12] Alice's Kids has worked with celebrities like Steve Carell and Patton Oswalt.