Alice McCall

She is the founder of her eponymous fashion label, launched in 2004, that designs women's party dresses, playsuits, and separates.

[2] McCall began making one-off luxury silk tops and 1950s style customised dresses which were sold through London boutiques and bought by model Kate Moss and stylist Katie England.

[1][4] In 2016, the brand opened a boutique in the Chinese city of Dalian after McCall made a franchise deal with a local partner.

[citation needed] The company went into voluntary administration in November 2020 due to a decline in revenue caused by the COVID-19 pandemic and the costs of running its physical stores.

[8] Alice McCall's former long-time partner was fashion designer and Buddhist Punk founder Nicholas Morley.