Alice Capitola Willard (née Rosseter; April 13, 1860 – February 12, 1936) was an American journalist and businesswoman.

[2] Alice (nickname, "Allie") Capitola Rosseter was born near Nauvoo, Illinois, April 13, 1860,[3] the oldest of ten children.

She studied some months with Mr. Fifield, during which time she entered a printing office, where she worked at proof-reading, attended to the mail list, reviewed books, did paragraph editing and performed some of the outside business duties.

For 18 months, she was manager of the business office of Lady Henry Somerset's newspaper, The Woman's Signal, at Memorial Hall, London, England, in which city she also edited for a year The Woman's Signal Budget, the organ of the British Women's Temperance Association (BWTA) (now known as the White Ribbon Association).

[7] A few years after his death, she paid debts of thousands of dollars which her husband's political career had entailed.

[1] Alice Capitola Rosseter Willard lived in Chicago for three decades before dying in that city's Mapletier Sanitarium, February 12, 1936.