Alif (Urdu: الف) is a 2019 Pakistani spiritual-romantic TV series created by Sana Shahnawaz and Samina Humayun Saeed under their then newly-formed production house, Epic Entertainment.

The serial received critical acclaim praising its direction, writing, performances, and cinematography.

At the 20th Lux Style Awards, the series won Best Television Writer for Ahmad out of nine categories.

Alif follows Momina Sultan, a struggling actress, and Qalb-e-Momin, a successful filmmaker, on their respective journeys with their careers, families, and religion.

Momina is a junior artist, who struggles to make the ends meet and is not interested in the entertainment industry.

Her brother was an award winning child actor, but his career came to an end since his medical condition.

She is interested in such spiritual activities and wishes to retire from her life as a junior artist, but due to her brother's condition, she is not able to do so.

This triggers Momina;she leaves the audition angrily and insults him for objectifying women in his films.

His grandfather challenges him to make a movie about spirituality, and if that doesn't succeed, then he should come back to Turkey and teach calligraphy.

On a discussion for the ending of the movie, Momin says that the villain of the story is Sultan (Momina's father).

This hurts Husn-e-Jahan, so she calls for Sultan and ask him to sell the paintings Taha made of her.

After a few days, Abdul Aala visits them only to inform the death of Taha, which breaks Husn-e-Jahan.

At the movie's success party, Momin declares his retirement from film industry, which nobody expected.

[7] Alif received instant acclaim upon its premiere, and became one of the highest-rated in IMDb's Pakistani Dramas category.

While reviewing the first two episodes, Marryam Suleman of Daily Times noted the "stong" script and "beautiful" cinematography and "a lot of efforts" in direction.

[8] Writing for Images Dawn, Sadaf Haider wrote, "With a multi-layered storyline and intelligently developed characters, Team Alif deserves a standing ovation.

She concluded by writing, "Overall, this is one of the most refined and artistically pleasing dramas we have seen on our screens in years [...] Team Alif needs to take a bow and sit back and revel in the glow of all this praise; it's well deserved".

[9] Rameeza Naseem from Oye Yeah also lauded the drama, stating in a review of the final episode that it "has been brilliantly written by the veteran writer Umaira Ahmed and kudos to the entire team for creating such a masterpiece, the script, performances, and execution everything is on point".

[10] Prior to release, co-creator Sana Shahnawaz told Something Haute, "You’ll see how the lives of all the characters are connected with this single alphabet.

"[11] She continued to explain that the series was a "passion project" and that she and the cast and crew were all "super-excited" for the drama to air.

"[12] The serial's principal photography began in June 2018, with initial filming happening in Turkey.