Alison Rogers

[citation needed][1] She subsequently became a reporter for Fortune and then the founding editor of the real estate section of The New York Post.

She served as the first "real-estate guru" on FiLife.com, a personal finance site launched as a joint venture of Dow Jones & Company and IAC.

Subsequently, she has written the column "Ask the Agent" for MoneyWatch.com and offered real estate advice to young women on the LearnVest personal finance site.

Rogers specializes in a Hollywood clientele and the Manhattan neighborhoods of Chelsea, Greenwich Village, and the Upper West Side.

Careful to protect her clients' privacy, she refers to the television actor in Diary of a Real Estate Rookie as Bogie and his girlfriend as Bacall.