[4] Bloch was widely seen as a dark horse candidate and campaigned on a platform of providing better services and infrastructure in Beit Shemesh.

Bloch, a Religious Zionist candidate,[9] pledged to unite and accommodate the city's Haredi, secular, and American oleh populations.

[10] Bloch was endorsed by a wide spectrum of Israeli political parties, including Jewish Home, Likud, Labor, Kulanu, and Yesh Atid.

[9] On 1 August, a Beit Shemesh synagogue built on Israel Lands Authority property was demolished by the government, with residents blaming the municipality for not interceding enough on their behalf.

[13] In 2021, Bloch fired seven council members (from Haredi parties Degel HaTorah, Agudat Yisrael and from the Likud) for allegedly preventing the development of the city.