[1][2] David Ruffin, the Temptations main lead singer, serves as the songs narrator.

In it he's begging his lover to forgive his unfaithfulness and mistreatment of her, telling her how guilty he feels about it and that he'll make it up to her.

The recording's beat is very similar to the songs written and produced by Holland-Dozier-Holland, Motown's main songwriting team (of which Holland was a part).

Cash Box called the single a "pulsing, driving, thumping, melodic reading" that is a "sure-to-please item.

The Supremes recorded a slower version of the song (in 1971) with Jean Terrell on lead vocals.