[17] The event aired live at 1 p.m. Eastern Time (ET) through traditional PPV outlets, as well as Bleacher Report, FITE, and YouTube, and it was preceded by a Zero Hour pre-show at 11 a.m.
During the pre-sale on May 2, the show sold over 36,000 tickets, garnering $4.7 million in revenue, setting AEW's records for attendance and live gate.
[28] The two were then paired together in the Blind Eliminator Tournament to receive an AEW World Tag Team Championship match on the July 29, 2023, episode of Collision.
On the August 2 episode of Dynamite, MJF followed through with his promise, giving Cole a contract which scheduled the championship match as the main event of All In.
[37] At Dynamite: 200 on August 2, Hikaru Shida defeated Toni Storm to win the AEW Women's World Championship.
[40] During the 2023 Owen Hart Cup tournament on the July 8 episode of Collision, CM Punk defeated Samoa Joe for the first time in his career.
In the first match, Aussie Open (Kyle Fletcher and Mark Davis) defended the ROH World Tag Team Championship against Adam Cole and MJF.
MJF and Cole then delivered a double clothesline to Fletcher and pinned him to become the new ROH World Tag Team Champions.
In the closing stages, Perry delivered a suplex, a Rolling Thunder, and a draping DDT to Hook on top of a car.
As Joe attempted the Muscle Buster, Punk escaped and delivered a roundhouse kick and a leg drop for a one-count.
[44] In the second match, Bullet Club Gold (Jay White, Juice Robinson, and Konosuke Takeshita) (accompanied by Austin Gunn, Colten Gunn, and Don Callis) faced The Golden Elite (Kenny Omega, Kota Ibushi, and "Hangman" Adam Page).
As The Young Bucks attempted the BTE Trigger, Wheeler pushed Nick to the outside, allowing FTR to hit the Shatter Machine to Matt for a two-count.
As the Bucks attempted the Meltzer Driver, FTR countered into the Shatter Machine to Nick, with Wheeler pinning him to retain.
[44] After that was the Stadium Stampede match, which pitted the team of Eddie Kingston, Penta El Zero Miedo, Best Friends (Chuck Taylor and Trent Beretta), and Orange Cassidy (accompanied by Alex Abrahantes) against the team of Blackpool Combat Club (Jon Moxley, Claudio Castagnoli, and Wheeler Yuta), Mike Santana, and Ortiz.
Moxley then delivered an X-Plex to Beretta onto a barbed wire board, allowing Ortiz to hit a diving splash for a two-count.
[44] In the next match, Hikaru Shida defended the AEW Women's World Championship against Saraya, Toni Storm, and Dr. Britt Baker, D.M.D.
Ospreay then delivered a Spanish fly, but as he attempted another Storm Breaker, Jericho hit a low blow (unbeknownst to the referee) and the Judas Effect for another near fall.
[44] In the penultimate match, The House of Black (Malakai Black, Brody King, and Buddy Matthews) (accompanied by Julia Hart) defended the AEW World Trios Championship in a House Rules No Holds Barred match against Billy Gunn and The Acclaimed (Anthony Bowens and Max Caster).
Gunn then delivered a Fameasser to Matthews, but as he attempted a pin, Hart pulled referee Aubrey Edwards out of the ring.
Gunn then delivered the Fameasser to King, allowing Caster and Bowens to again hit The Arrival/Mic Drop combination to score the pin and win the AEW World Trios Championship.
Roderick Strong then came out and delivered a low blow to MJF, allowing Cole to perform another Panama Sunrise and The Boom for another near fall.
The event ended with fireworks being shot from the roofs of Wembley Stadium and confetti showering down onto the ring over the two wrestlers, as they posed with their title belts.
[49] Sometime during AEW's tour of Canada in late June and early July, Jack Perry had an upcoming vacation planned and wanted to use real glass in a segment on Collision to write himself off television.
[52] In a statement made by Khan during the opening of the September 2 episode of Collision, he said "The incident was regrettable and it endangered people backstage.
[53] Three months later on November 25, after nearly 10 years, Punk returned to WWE at Survivor Series: WarGames in his hometown of Chicago, Illinois.
The All In incident would be referred to on the December 8 episode of Friday Night SmackDown where Punk sarcastically commented "I don't know who would feel comfortable working with someone who just punches people in the face backstage.
In kayfabe, the promo itself was about Kevin Owens punching Austin Theory and Grayson Waller in the face during a scripted backstage segment.
[54] Jack Perry would then make his first appearance since the incident at New Japan Pro-Wrestling's (NJPW) Battle in the Valley event on January 13, 2024, where he attacked Shota Umino.
[56] Punk directly addressed the altercation on the April 1, 2024, episode of Ariel Helwani's The MMA Hour, saying that there was no non-disclosure agreement regarding the brawl.
Punk claimed that he had walked up to Perry and asked "why [he] insist[ed] on doing this dumb internet shit on TV" and, after a heated argument, put Perry in a chokehold until Samoa Joe broke the fight up; Punk then told Khan that he was resigning on the spot, but was quickly convinced to work the match by Joe and producer Jerry Lynn.