The premise of the imprint was to partner DC Comics' top tier characters with the most popular and acclaimed writers and artists.
The creative teams were not beholden to any previous and present continuities, and told stories that featured "the most iconic versions of these characters".
While the Ultimate titles have closely interrelated storylines, of the two All-Star series released, there has been no effort to make them conform to each other or indicate they exist in the same continuity.
The website Comicon.com wrote that "no one can doubt that some kind of continuity shedding is necessary with Superman and Batman coming to the big screens.
[2] With the end of Grant Morrison and Frank Quitely's All-Star Superman and the rebranding of Frank Miller and Jim Lee's All Star Batman and Robin as Dark Knight: Boy Wonder as well as the introduction of the DC: Earth One line of OGNs, the imprint is effectively defunct.