ASW tours theatres, leisure centres, town halls, holiday camps, and similar venues, many of which are the same locations that were used for televised wrestling in the UK from the 1950s to the 1980s.

Brian Dixon, a referee and former head of the Jim Breaks Fan Club, established Wrestling Enterprises in Birkenhead during October 1970 initially as a vehicle for his girlfriend (and later wife) Mitzi Mueller, who was the British Ladies' Champion but had difficulty getting bookings from Joint Promotions.

[7] Haystacks would go on to achieve household fame in the UK after he moved to Joint Promotions in 1975 as the tag team partner - and later the archenemy - of Big Daddy.

[11] The beginning of this period coincided with the return to full-time action for legendary masked wrestler Kendo Nagasaki under the All Star banner.

Whereas Joint dwindled downwards as a touring vehicle for Big Daddy (and later Davey Boy Smith) before finally folding in 1995,[11] All Star had played its cards well with regard to its two years of TV exposure, using the time in particular to build up the returning Nagasaki as its lead heel and establishing such storylines as his tag team-cum-feud with Rollerball Rocco and his "hypnotism" of Robbie Brookside.

[11] Disaffected with this and other matters (such as the inclusion of former WWF World Champion Yokozuna on advertising posters over a year after he had died, the continued advertising of Davey Boy Smith months after his planned tour fell through and the use of a photo of the original WWF Kane to depict the tribute performer "Big Red Machine"), Conway cut his links with All Star and declared a promotional war.

[20] He began to promote his TWA as an alternative, featuring more serious wrestling (in much the same way as All Star had previously targeted Joint fans disaffected with Big Daddy).

The promotional war came to an abrupt end in 2003 when Conway relocated to Thailand, closing down the TWA (which he briefly tried to transplant to his new country as the "Thai Wrestling Alliance").

As the 2000s wore on, All Star reached new heights of activity not seen since the post-television boom of the early 1990s, reactivating many more old TV venues, and in the summer 2008 season revived the old tradition of wrestling shows at Blackpool Tower, with a Friday night residency there.

[24] Throughout the 2010s, ASW would continue to bring in younger talent from popular UK promotions (Insane Championship Wrestling, PROGRESS Wrestling, Revolution Pro Wrestling) as well as veterans and international talent, such as Zack Sabre Jr., Fit Finlay Junior, Dave Mastiff, Jack Gallagher, Noam Dar, Andy Wild, Kris Travis, Marty Scurll, Sweet Saraya, El Ligero, BT Gunn, Shinya Ishikawa, Harlem Bravado, Mark Haskins, Xia Brookside, Kay Lee Ray, Gangrel and Jay White.

These championships were established at later dates (but prior to the 1990s) for fields of competition (tag teams, women's wrestling) not envisaged by the Mountevans Committee in 1948.