Since its inception in 2012 until its demise in 2017, the company promoted a range of shows; utilizing events through South West England, and occasionally in wider Europe.
The promotion was well known for its liberal use of United Kingdom-based wrestlers, and international stars (Such as Jim Duggan, Mr. Anderson and Rob Van Dam).
[11] Having been an independent wrestler since 2009 [12] under the ring name 'Darren Saviour' wanted to create a brand of pro wrestling for the South West of England.
The 'Prizefighters' name would go on to be used for the companies annual knockout tournament (See "Early Years") The first show advertised under the Pro Wrestling Pride name took place on 13 May 2012, in Fergusson's home town of Teignmouth; which featured the companies' first championship match; with Tyler Hawke besting 'Wild Boar' Mike Hitchman for the PWP Catch Division Championship.
[18][19] It was also notable for local Devon wrestler Joel Redman having his last match in the UK on the show before signing with WWE under the NXT brand.
Running shows in Exeter (Exeter Corn Exchange)[26] establishing the PWP Tag Team Championships, Totnes (Totnes Civic Hall), featuring the companies first No Disqualification Match - With a Texas Tornado Tag Team Match[27] and Torquay (Town Hall.)
[38] With the size of crowds escalating, the next project had been conceived; known as 'Heroes & Legends' (Sometimes shortened to ""H&L", an event with multiple high-profile wrestling stars, and WWE Hall Of Fame members.
[39] Featuring Rockstar Spud, Chris Masters, Roderick Strong & Jim Duggan[40] the event was a success; with over 800 in attendance,[41] over double the size of any Pride crowd before it.
[54] Despite being a regional touring product; based in the South West of England,[55] Pride promoted shows in Europe outside of the UK.
[56] The team they would take included regular Pride members Saviour himself, Jigsaw, Ultimo Tiger, Cy Gregory and even Senior Referee Ed Dyer.