[1] As of the end of 2009, the band had finished recording a full album of original music, had produced and financed the entire project on its own, and had developed a plan to release the album independently through its own label, 3 Peace Records.

At that time, they were approached by Universal Republic to partner in the release of the album.

The music video for the song was shot by director Zach Merck (Blue October, Safetysuit) in Los Angeles, and was a collaborative effort that grew from a treatment written by the band.

Singer/guitarist Alejandro Manzano comments, "It's been a long-time goal of ours to release a full-length debut album worldwide, with all of our music on it the way we've always wanted the world to hear it.

We feel this album is the kind of release our fans deserve to hear."