She is a professor and heads the international economics and marketing department at Taras Shevchenko National University of Kyiv.

Starostina was the head of the industrial marketing department at National Technical University of Ukraine from 1993 to 2002.

[1] Starostina graduated from Taras Shevchenko National University of Kyiv in 1976 with a degree in the political economy.

In 1999, she defended her dissertation, Методологія і практика маркетингових досліджень в Україні (transl.

[1] She received the State Prize of Ukraine in Science and Technology in 2011 for her marketing textbooks.