The estate was purchased in 2003 by conservationist and philanthropist Paul Lister, who hopes to recreate a wooded landscape and reintroduce native animals including predators such as the Scottish wildcat and the wolf.

Between 2009 and 2012, 800,000 native trees (Scots pine, birch, rowan, willow, alder, aspen, holly, hazel, oak, and juniper) have been planted in protected enclosures.

[citation needed] Wolves would regulate deer numbers on the reserve and mitigate the browsing of young trees and encourage regeneration.

The main benefit of the wolf project is biodiversity improvement and a more balanced ecosystem and a subsequent increase in tourism related revenues in local communities (see Yellowstone National Park), with annual visitors numbers anticipated to reach up to 20,000 per annum.

Following the United Nations Sustainable Development Goals, this protocol uses the Earthcheck programme to benchmark all Alladale's business, operational, and rewilding efforts.

Various activities are available including guided hiking, clay pigeon shooting, angling, mountain biking, whisky tasting and safaris using off-road vehicles.

Throughout the year, Alladale is home to a wide range of retreats offering yoga, mindfulness, culinary events, and nature based transformative experiences.

Participants learn such skills as self-sufficiency, trapping wild animals, fire lighting, building emergency shelters and unarmed combat.