Allan James Asher (born February 16, 1951) is an Australian lawyer, consumer advocate and campaigner.

At the end of his term as Deputy chairman (November 2000), the commission was engaged in around 53 civil and criminal prosecutions in the Federal Court of Australia.

While at the ACCC Asher played a significant role in the development of the OECD Guidelines for e-commerce and chaired the Policy Committee for 4 years.

Asher was responsible for development advocacy and implementation of policies to promote the welfare of consumers at the global level.

Asher joined the UK Consumers' Association in 2001 where he was Director of Campaigns and Communication and a member of the senior management group until 2003.

[6][7] After returning to Australia in 2009, Asher was CEO of the Australian Communications Consumer Action Network (ACCAN).

[11] Asher also encouraged all Commonwealth agencies to revise their written and spoken language to more closely communicate with the public.

[12] In his role as Ombudsman, Asher also managed development assistance programs through which funding, training and mentoring services are provided to eight Pacific Island States, Indonesia and Timor Leste.

[13] In February 2014, Asher participated in the inaugural event Who is My Neighbour, an information session about issues associated with refugees and asylum seekers in Australia, organised by St James' Church, Sydney.