In the 1870s Evan George Mackenzie had opened an insurance agency in Genoa which represented some important French, British and Austrian companies.

[1] On 12 October 1898, Mackenzie together with Giacomo Castelbolognesi, Enrico Rava and Giuseppe Corradi founded Alleanza Assicurazioni.

In the first decade of the twentieth century, Alleanza already had 345 agencies, almost all in Italy, but some also in Greece, Turkey, Tunisia, Tripolitania, Malta and Spain.

Leading Alleanza since 6 October 2014 is Davide Passero, previously CEO of Genertel and Genertellife, while the president is Andrea Mencattini.

[9] Under the management of Passero, Alleanza completed the digitization of the distribution network in 2017 and achieved marked growth in financial results (9%).