In 1910 the firm was renamed Allen-Bradley Company; for nearly a century it provided the bulk of discrete resistors used for electronics and other products.

[citation needed] In 1952 it opened a subsidiary in Galt, Ontario, Canada, that employs over 1000 people.

During the mid-20th century, mid-sized firms such as Allen-Bradley tended to embrace reactionary politics out of a fear that increased government regulation would cut into their profits.

Unlike large, multinational corporations that dealt directly with customers, historian Rick Perlstein argues that these smaller companies were less concerned about potential public blowback.

Allen-Bradley paid for propaganda posters that asked “Will You Be Free to Celebrate Christmas in the Future?” and circulated allegations that the Soviet Union was using mind-control techniques to keep communist nations in line.