Now a subsidiary of Fortune Brands Innovations, Master Lock Company LLC was formed in 1921 by locksmith-inventor Harry Soref and is headquartered in Oak Creek, Wisconsin.

[2] In 1919, Soref then invented a padlock design that used laminated steel layers to economically produce an exceptionally strong lock body.

[3] Stahl led the company to become a major manufacturer of locks and the three co-founders worked closely together until Soref's death in 1957.

Master Lock continued running similar ads during future Super Bowls, spending almost their entire annual marketing budget on the single commercial.

[1][8] Motivated by the North American Free Trade Agreement (NAFTA), they later also moved some manufacturing to Mexico.

[1][9] In 2002, Master Lock released its Titanium Series of padlocks, the first major redesign in fifty years.

[1][15] In February 2012, U.S. President Barack Obama visited the Master Lock headquarters in Milwaukee, Wisconsin and lauded the company's recent return of jobs from overseas locations.

[17] The dialSpeed lock is battery-operated, has a lit face, and features multiple user-programmable combinations.