With national-conservative roots, it was announced by President of Brazil Jair Bolsonaro on 12 November 2019 after stating his departure from the Social Liberal Party (PSL).

[11] In the weeks before the announcement of the party creation, Bolsonaro had many misunderstandings with PSL president Luciano Bivar,[11] which triggered an internal crisis.

[14] According to Bolsonaro, the Alliance for Brazil is a "conservative party, that respects all religions, backs family values, supports the right to self-defense, the right to possess a firearm, free-trade with the whole world, without any ideological agenda.

"[8] The Brazilian media has labeled Bolsonaro's new party as a far-right and right-wing populist movement.

[16] A year after the project was launched, however, Bolsonaro admitted several times in late 2020 and early 2021 about the failure to collect the necessary signatures for the creation of Alliance for Brazil, as he only managed 13% of the necessary signatures,[17] eventually joining the Liberal Party to compete in the 2022 Brazilian general election instead.