Allocution (media theory)

It assumes that one party has an unlimited amount of information (usually through some kind of expertise) and can act as the ‘information services provider’ (pg 268) while the other party acts as the ‘information services consumer’ (Bordewijk and Kaam, 1986:268) Allocution differs from distribution in that distribution implies that the original party loses some kind of control over the information.

(Bordewijk and Kaam, 1986:268) The original party holds all control over the information.

Examples of this type of communication include radio and traditional television programs such as the news.

Bordewijk, Jan L. and van Kaam, Ben (2002) [1986] “Towards a New Classification of Tele-Information Services,” in Denis McQuail (ed.)

McQuail’s Reader in Mass Communication Theory, Sage, London, pp.