After completion of a few action sequences at Gachibowli Aluminium Factory in Hyderabad, the film's principal photography came to an end on 14 June 2014.
Even though the critics called it a "commercial entertainer," the film failed to recoup its budget at the box office, grossing under ₹39 crores worldwide.
They land in a lodge where Seenu discovers that he is in Hyderabad, but to his horror, the city's don Bhai resembles his uncle Narasimha very much.
When Bhai realizes that someone is faking him in the city, he plans to get him killed but ends up discovering that the faker is none other than his identical-twin brother Narasimha.
Years ago, when Narasimha had collected some projection funds from villagers and was going to submit it to a superior, Bhai attacked his car, which he and his wife Nandini and daughter Anjali were all in.
Bhai told everyone that Narasimha killed his own family and escaped with the money, making all people hate him, including Anjali.
With some plans, they swindle some money from Bhanu, and tell Anjali the real story of her father Narasimha, and stepfather Bhai, making her fall in love with Seenu again.
On 5 December 2008 as Bellamkonda Suresh celebrated his birthday at the Devnar School for the Blind in Begumpet at Hyderabad, V. V. Vinayak who came as a guest to the function revealed the first news of Sai Sreenivas' film debut.
On that day, Devi Sri Prasad was announced as the music director while Chota K. Naidu and Gautham Raju were selected as the cinematographer and editor of the film respectively.
[citation needed] In early February 2013, Samantha Ruth Prabhu was selected to play the heroine in this film as a part of the three-film deal she entered with Bellamkonda Suresh.
[12] She stated that she accepted to be a part of the film only due to her good relationship with Bellamkonda Suresh when he helped her during the time when she was suffering with serious skin ailments.
[17] But by the time the reports emerged into the media, Tamannaah wrapped up the shoot of the song in the film on 31 March and V. V. Vinayak thanked her for accepting the offer in his Facebook page.
"[18] The film's first schedule of shooting started at Annapurna Studios in Hyderabad in the end of October 2013 due to delay in script work and a song on Samantha and Bellamkonda Sreenivas was shot there.
[citation needed] After completing the first schedule silently, the film unit proceeded to Japan to shoot a song on Sai Sreenivas and Samantha in the exotic locales of that country.
[citation needed] Later again after a brief gap due to Samantha's busy schedules, the filming continued at Fort Grand in Hyderabad which was known for its picturesque setting.
[citation needed] After returning from there, Samantha tweeted in the second week of May that the team would go to Italy for filming a song on Sai Sreenivas and herself.
[citation needed] The film's music launch took place on 21 June 2014 at the Shilpakala Vedika in Hyderabad,[23] with the presence of the cast and crew along with Venkatesh, S. S. Rajamouli and Pranitha Subhash as the chief guests.
[citation needed] The soundtrack was distributed by Aditya Music on the same day to high consumer response and garnered record number of sales.
[24] In a press meet held on 15 June 2014 the makers officially declared the film's release date as 24 July 2014.
[citation needed] Particularly, Tamannaah's item number received great positive response which generated good buzz for the film.
[31] On the flip side, The Times of India gave a review stating "There's a term which is often used to describe films like Alludu Seenu in one word – 'package'.
The silliness that tries to pass off as comedy is numbing, and by the time these scenes play on screen, viewers have already been conditioned not to expect anything intelligent.