[7] Billed as an "experiment in situationist cinema," the film focuses on five women in New York, who have come from different countries and settings.

These separate, but intersecting multi-ethnic storylines touch and inform each other, and create a larger narrative about gender, emigration, power, class, and personal politics.

Filmmakers and actors formed a co-op, shooting non-consecutively in New York City over several months in the summer and fall of 2012.

Jeannette Catsoulis in The New York Times wrote: "Mr. Nikolic, who teaches film at the New School, draws lovely performances from his cosmopolitan cast and oodles of atmosphere.

"[9] Frank Scheck of The Hollywood Reporter remarked that, while the film boasts "striking black-and-white, widescreen cinematography by Aleksandar Kostic and strong performances by its ethnically diverse ensemble, Allure never quite coheres into a dramatically arresting whole,"[10] while Michael Nordine of The Village Voice commented that "Allure tries to make sense of the Occupy Movement.