The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney.

[2][failed verification] In 2018, Ally Fashion launched a curvy line called You & All.

[3][4] In 2020, the company launched a maternity and childrenswear line called Mummy and Me.

[6] In September 2021, Ally Fashion launched a menswear brand called AM Supply.

[1][failed verification] Ally Fashion online store is also available internationally with shipping available worldwide.