Alo Yoga is an American premium athletic apparel retailer headquartered in Los Angeles.

[1] The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.

[2][3] As of October 2023[update], the company has more than 50 brick-and-mortar stores (which it calls "sanctuaries"), which feature yoga studios and cafés.

[6] At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens.

[2] The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events.