[5] Apart from serving the role of a telecommunication tower, it also caters as a tourist destination for the town.

The tower is an observatory tower to look for the crescent moon to mark the beginning of Muslim months such as Ramadhan, Shawwal, and Zulhijjah, to celebrate Ramadhan, Hari Raya Aidilfitri and Hari Raya Aidiladha, respectively.

It is also the second structure in Northern Region of Peninsular Malaysia to surpass 100 m (330 ft) after Penang's Komtar.

Bhd, a subsidiary of Telekom Malaysia Berhad (TM), and it was surpassed by Kuantan 188 as the second tallest tower in 2020.

The design of Alor Setar Tower is inspired from the Kedah’s state nickname ‘Jelapang Padi' which refers to the geographical landscape of the state that is dominated by rows of paddy field with the structure of the tower represents 'Serumpun Padi' or the tied rice clusters, while the large pillar supporting the tower structure implies the 'Tiang Seri', symbolizes the strength of the people of Kedah Darul Aman.