[1] The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull.

[2] The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps, belts and bags.

[citation needed] In 2019, a pop-up store was presented, which is built into a truck and can be set up within 20 minutes and is around 60 square meters in size.

[3] In 2020, AlphaTauri launched a capsule collection of heatable clothes developed with Schoeller Textil and Telekom.

[17] AlphaTauri signed a two-year deal with Formula One to become the official premium fashion apparel supplier starting from 2022.