Prior to founding Alpha, Lee has worked at Toyota,[2] Audi, Hyundai,[3] and the short-lived EV startup company Neuron Corporation.

Later that month on December 23, Alpha revealed its first passenger car, the Ace coupe featuring retro styling, as a 3D model.

[13] In November 2021, Alpha Motor Corporation introduced the Adventure Series, a special edition package for the Ace and Jax, in partnership with KC HiLiTES and KMC Wheels.

[14] On October 31, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe and Jax as finalists for its inaugural zero-emission vehicle awards program - THE ZEVAS.

[16] On November 19, 2021, at the Los Angeles Auto Show, Alpha revealed its second physical vehicle example, the Saga, which is a sedan based on the Ace.