The Alphaline brand was introduced in December 1994 on express services operated by Regional Railways in the Midlands, Wales and the South West.
These services linked various provincial towns and cities, complementing and connecting with the more prestigious InterCity network.
Timetables[2][3] advertised Alphaline services as providing: Within the Regional Railways fleet of the early to mid-1990s, the latter two facilities were a rarity and available solely on Class 158 Express Sprinters.
In the early days of the franchise, Central Trains continued to mark express services as Alphaline within its timetables.
The company also continued to repaint newly acquired Class 158 units in the silver Alphaline livery - although it changed the colour of the passenger entrance doors from navy to either maroon or purple in an attempt to distinguish itself from Wales & Borders.