Already (song)

"[10] Stylist Zerina Akers spoke about how she "wanted to reference different cultures, traditions and tribes, but to have the freedom to create fantasy, for people to be able to escape into a new world" through the fashion in the film.

[12] Another costume, a Burberry cowprint top and skirt, was inspired by the Xhosa and Zulu people of South Africa, who use the hide of Nguni cattle in their shields.

One of Beyoncé's hairstyles in the "Already" video was inspired by the horned heads and lip plates of the Dinka and Mursi peoples, who wear them as symbols of prestige and honour.

[16] Stephen Ojo and Caleb Bonney of dance group AVO (Africa's Very Own) Boyz worked with American choreographer JaQuel Knight on the choreography for the video.

They then taught Beyoncé the choreography, including several dance styles from throughout Africa, such as the Gbese, Poco and Kpakujemu from Nigeria, the C’est Moi from Ivory Coast, and the network from Ghana.

[20][21] Ugo Rondinone's sun sculptures, which symbolize rebirth and renewal, were featured in the "Already" music video in order to reflect the film's motif of the 'circle of life'.

The full music video for "Already" premiered on YouTube and was uploaded to Instagram on July 31, 2020, only a few hours prior to the release of Black Is King on Disney+ in which it featured.

[32] Jon Powell of Revolt praised the "dancing and choreography", "variety of vibrant locations", and tributes to African cultures and "Black kings around the world".

"[35] The Marine Serre moon print bodysuit that is featured in the "Already" video became "the most popular design of 2020", with the brand seeing a 426% increase in searches in the 48 hours after Black Is King's release.