While in Brazil for Lollapalooza, in 2016, with his group project Jack Ü with Skrillex, he met singer Anitta, and handed her a demo of what would later become the track.

In a publication thanking the success of the song on their Facebook page, a user asked about the music video, and they replied saying "soon".

[3] On the night of June 20, Anitta posted a picture on her Instagram on a plane, stating there was a "surprise coming".

[7] Soon after, it was announced that the music video for "Sua Cara" would be shot in Morocco, with production by Bruno Ilogti and Giovanni Bianco; Both worked with Anitta on her 2015 album Bang!.

Along with the announcement, Anitta posted on her Instagram profile a video where she appears dancing behind a snake.

Anitta and Pabllo Vittar performed the song live for the first time on the Brazilian TV show Música Boa Ao Vivo, which is hosted by Anitta for this season and broadcast by cable channel Multishow on July 18, 2017.

[14][1] Pabllo performed the song alongside Fergie on Rock in Rio Brazil on September 16, 2017 ‡ Sales+streaming figures based on certification alone.