Alta Records was a record label founded in Dallas, Texas in the early 1960s by radio personality Jim Lowe.
Lowe was a DJ who hosted a rhythm and blues program "Kat's Karavan" from the WRR-AM studios.
[1] He was one of the first DJs in the Southwest to introduce early R&B recording artists to the area.
Lowe was also noted for airing his "Library Of Laughs".
[1] Alta Records were produced for the Top 40 radio market and they had several chart successes.