[citation needed] In 2011, the company was acquired by Alexandre Guimond and Maxime Dubois, employees who became majority owners after the purchase.

[8][5] 2016 saw Altitude Sports partner with Quartz Co. and Monark to design and produce the world's first parkas insulated with milkweed.

[3][4][11][12] In September 2019, Altitude Sports launched its first ready-to-wear collection, Vallier, which included coats, t-shirts, socks, sweaters.

According to a number of sources, the collection is for the most part made from sustainable materials such as organic cotton, Japanese wool and others.

[15] Altitude Sports has also partnered with The Trans Canada Trail (TCT) as part of initiatives addressing nature conservation and climate change issues.