The managing director Bruce Alvey, great-grandson of the founder, said the company had "suffered a dramatic drop in sales, particularly in the last six months.
[citation needed] By 1923, the demand had become so great that Charles Alvey's son Ken, a qualified pattern maker and draftsman, joined the business and a partnership was formed.
Together they steered the company into the 1930s, pouring all available profits back into new machinery and taking on more staff to increase production.
Machinery was converted to assist the war effort by producing vehicle and aircraft components which were to be so essential over the following six-year period.
Ken Alvey's son Jack joined the firm in 1946 after obtaining his qualifications with a local engineering works.
Members of the public and fishing club supporters donated their time and efforts to assist the Alvey family and staff.
In 1987, a major expansion of the Carole Park plant was executed, taking the buildings to the maximum size allowed on the area of land.
In 1999, Jack was awarded an OAM for his efforts in promoting recreational fishing and strongly supporting junior anglers wherever possible.
This used a graphite back and vented spool to keep weight down but still offered the angler a powerful low maintenance reel for deep sea fishing.The 825BCV Model also incorporated a rapid retrieve handle plate system.
This injection moulded component stands the reel slightly further off the rod to increase the line flow during casting which will improve distance.
This had the traditional rolled Stainless Back with a laser cut fishtail cross and a CNC machined Anodized Alloy spool made in China for us.