The song was written by Samantha Jade, Jon Levine & Carmen Reece.

Jade describes it as being "about finding that person, your one, the one you keep falling in love with,"[1] and as one of the album's "very fun pop songs that make you feel like letting go and enjoying the good times".

[5] On 14 February 2016, Jade launched an "Always" Valentine's Day promotion through Tweematic, an online "photo booth" where fans could take a picture with her to share on social media.

[9] It features Jade's Home and Away co-star, Nic Westaway, as her love interest.

[10] On 5 March 2016, Jade performed "Always" for the first time on television at the Weekend Sunrise Parathon.