Adam Boland was the original executive producer of the show and promised to deliver a mix of news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion.

Since then it is shown on Sundays during the football season Except in WA if a West Coast Eagles or Fremantle Dockers game is scheduled to start at 11 am.

On 15 December 2014, The Morning Show was live to air as the 2014 Sydney hostage crisis occurred across Martin Place from their Seven Network studio.

[3] On 24 July 2023, The Morning Show hosted its first broadcast at its new studio base in Television City, South Eveleigh.

Current presenters who have been fill-in hosts or co-hosts of The Morning Show in recent times include Angela Cox, Matt Doran, Sally Bowrey, Sam Mac, Mark Beretta, Natarsha Belling, Monique Wright, Phil Burton, and Gemma Acton.