Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is an autobiography of Tim Hortons written by Ron Joyce.

It covers the time from the inception as a single coffee shop until his retirement from the company, which grew into a large fast-food franchise.

[1][2] Joyce and Robert Thompson wrote the book, with business details about the expansion of Tim Hortons coffee shops in Canada,[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company.

[4] The book was reviewed by Maclean's magazine,[5] Canadian Business[6] and The Star.

[7] It was criticized as providing an overly rosy picture of events and conditions in the company.