[11][12][10] In 2008, she founded and became the CEO of the VideoSnack project, which provides video content for mobile devices in Russia, Italy, France, the United States, and Canada.
Later, she began trolling pro-Kremlin politicians by stuffing the letterboxes of MPs with photographs of battered women, along with long printed lists containing their names.
[13] Nevertheless, in February 2018, Russian President Vladimir Putin softened domestic violence legislation, making it easier for abusers to harm women.
Popova said city authorities told organizers that planned demonstration could not be held because another public event had already been scheduled on Manezh Square at around the same time.
[16][15] Popova's political aspirations began to take root while she embraced volunteering, philanthropy and activism: she was nominated by the party "Fair Russia" to the State Duma of the 6th convocation, and had been registered.