The Am Yisrael Foundation describes itself as “a 501(c)(3) nonprofit organization that launches, supports, and funds initiatives that empower modern Zionist pioneering amongst Jewish young adults.

[5] To address this lacuna and further his idea of modern-day Zionist pioneering in Israel, he launched a series of social entrepreneurial initiatives focusing on the Tel Aviv area.

[9] Observant Zionism is not a specifically religious or secular ideology, yet it is based on traditional Jewish thought and practice, and the belief that “God helps those who help themselves.” Acting on the idea that man was put on this earth to elevate the physical into the spiritual, "Observant Zionism" advocates a proactive “roll-up your sleeves” philosophy combined with continued respect for the traditions of old.

The Am Yisrael Foundation believes that this form of pioneering Zionism can be translated into community work, educational initiatives, civil action, Aliyah, serving in the IDF and business entrepreneurship.

The stalks of wheat, also a reference to the biblical dream of Joseph and the Twelve Tribes of Israel, are arranged in four groupings of three, recalling the encampment of the Israelites around the Mishkan while they wandered in the desert.

[25][26] Each year, Adopt-A-Safta hosts a large Yom HaShoah (Holocaust Memorial Day) commemorative event for hundreds of Jewish young adults in Tel Aviv.

[16] Events sponsored by the Am Yisrael Foundation are attended by young adults, Israeli and international, as well as tourists, embassy staff and members of the foreign press.

[2] In 2015, the Am Yisrael Foundation raised funds for a Torah scroll written in honor of the 72 IDF soldiers killed in battle[30] during Operation Protective Edge.

[32] Am Yisrael Foundation's President Jay M. Shultz and international political strategist Jonathan Javor were the driving force behind the creation of a new national Israeli holiday, Yom HaAliyah (Hebrew: יום העלייה) (Aliyah Day).

[37] This was the first documented “mass Aliyah.”[38] Yom HaAliyah was established to acknowledge Aliyah as a core value of the State of Israel and the Jewish People, and to honor the ongoing contributions of Olim to Israeli society.

That date is also symbolic as the Torah portion read out in synagogues that week, Lekh Lekha, relates the story of how the biblical patriarch Abraham is ordered by God to leave his home and his family and go up to the Land of Israel.

The Yom HaAliyah bill, written by Jonathan Javor, was presented to the Twentieth Knesset by Miki Zohar of Likud, Hilik Bar of Israeli Labor Party, and Michael Oren of Kulanu.