The agency was founded in 2003 by Douglas Cameron, Jason Gaboriau and Charles Rosen, and became known for its "cultural branding" approach.
[1][2][3][4] Eric Silver, former Executive Creative Director of BBDO, joined Amalgamated in September 2010 as Chief Creative Officer and majority partner.
[5] In September 2012, the agency changed its name to Silver + Partners.
[6] In early 2015, the agency ceased operations.
[7] The agency's clients included Ben & Jerry's, Qdoba, The Coca-Cola Company, MSG Networks, The Patron Spirits Company and CarMax.