[1][2][3] The Amalgamated Picture Company Ltd was formed on 4 March 1911 by the brothers John and Nevin Tait, and Millard Johnson and William Gibson, with capital of £100,000.
[5] Contemporary newspaper reports announcing the launch said the company had: The purpose of promoting the finest and best class of picture Entertainment yet seen in the Australian colonies.
With the capital at command, no endeavour will be spared to present to their patrons a standard of show that will eclipse all similar enterprises within the province of our own hemisphere.
A feature will likewise be made of special and original produced Australian dramas, similar to those that have already proved so hugely successful.
[6]They produced numerous newsreels and feature films, with their chief creative talent being the writer-director W. J. Lincoln and cameraman Orrie Perry.