Amanda Broderick

With family origins in Afghanistan, Belgium, Ireland and Hull, Broderick was born in 1971 and brought up in Staffordshire, England.

[4] Broderick's expertise lies in the fields of international business, marketing psychology and strategic communications.

[5] She has authored two seminal texts in her field[6] and has a track record in research and enterprise funding.

[7] During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year.

[8] In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council.