Amaranthus hypochondriacus is an ornamental plant commonly known as Prince-of-Wales feather[3] or prince's-feather.

[7][8] In Africa and El Salvador, like many other species in the family Amaranthaceae, it is valued as source of food.

Numerous cultivars have been selected, of which 'Green Thumb'[12] and 'Pygmy Torch'[13] have gained the Royal Horticultural Society's Award of Garden Merit.

It grows best in well-drained soils in full sun, and is suitable for USDA hardiness zones 3–10.

[15] The fruits contain smooth, shiny seeds that may be subglobose to lenticular, either whitish-pink or dark reddish-brown to black, and 1–1.4 mm (3⁄64–1⁄16 inch) in diameter.