The label was created to handle the release of Tupac's previously unreleased material, and was given the rights to release recordings made during his time at both Interscope and Death Row Records, as well as the rights to re-release his Interscope albums 2Pacalypse Now, Strictly 4 My N.I.G.G.A.Z..., Thug Life, Volume I, and Me Against the World.

The label initially distributed its releases through Jive Records, beginning with R U Still Down?

Amaru has released 11 posthumous albums by 2Pac, as well as a documentary, titled Tupac: Resurrection.

Since Afeni's passing, Amaru Entertainment has been managed by Tom Whalley, the music executive who signed Tupac to Interscope Records.

This article about a United States record label is a stub.