It is a product of the Gallaher Group division of Japan Tobacco.

Amber Leaf Blonde was made to provide adult smokers with a smoother taste by using a premium quality Virginian blend of tobacco.

According to the head of JTI's communications, “Unlike traditional RYO tobacco, the blend of which is typically dark.

Blonde uses a pale-colored Virginia blend to provide a smooth taste.

It’ll not only appeal to existing adult RYO smokers but also the growing number of existing adult dual smokers looking for an RYO product to switch to.”[1]