Unlike their first album Beat Boys in the Jet Age, it was not a success.

The band had tried to move on from their power pop sound but failed to attract a wider audience.

AllMusic gave the album a rating of 3 stars out of 5, with a review by Chris Woodstra: "As the mod revival was running out of steam, the band took a step away from the sound for a more mature and varied album.

No longer is their main concern motor scooters, girls, and living for today as evident in the haunting "Good Times" and "Decent Town".

Though it failed commercially, Ambience is a fine collection of Brit-pop worth seeking out.