Tim Ambler (born 1937- 3 August 2024)[1] was a British organizational theorist, author and academic on the field of Marketing effectiveness.
[5] As marketing director for International Distillers and Vintners (IDV) he was associated with the development of Bailey's Irish Cream, Le Piat d'Or, Smirnoff Vodka and Croft Sherry.
[6] Since 2005, he was a senior fellow of the Adam Smith Institute, contributing research papers and over 200 blogs.
[7] His books included Marketing and the Bottom Line (Prentice Hall, 2nd Edition 2003), Doing Business in China (with Morgen Witzel and Chao Xi, Routledge, 3rd Edition 2009) and The Lucky Marketeer (Quiller Press, 2014).
[9][10][11][12][13] The Centre for Social Justice published Analysis Paralysis: Assess safeguarding children by results (May 2015).