MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content.
In 1961, Scott Paper Company President Thomas B. McCabe founded the “Institute for Science in Marketing” with input from leading thinkers John Howard, Albert Wesley Frey, and Wroe Alderson.
Twenty-nine companies responded to his membership appeal, establishing MSI as a nonprofit organization that would “contribute to the emergence of a definitive science of marketing” and “stimulate increased application of scientific techniques to the understanding and solving of current marketing problems.” Offices were established in Philadelphia near the University of Pennsylvania's Wharton School, and Wendell Smith became its first president.
[5] In the late 1970s and early 1980s, MSI assembled teams to shape policy at the Federal Trade Commission and the U.S. Department of Agriculture.
Since the mid-2000s, new technologies, analytic capabilities, and social media platforms have dramatically altered the marketing landscape.
The 2018-2020 Research Priorities include: (1) Cultivating the Customer Asset, (2) The Evolving Landscape of Martech and Advertising, (3) The Rise of Omnichannel Promotion and Distribution, (4) Capturing Information to Fuel Growth and (5) Organizing for Marketing Agility Linda Vytlacil, Interim, 2019 Cheryl Cramer Toto, 2017-2019Marni Zea Clippinger, 2016-2017Office of the President: Chief Marketing Officer, Chief Operating Officer, and executive director, 2002-2016William H. Moult, 2000-2002William A. Ghormley, 1998-2000H.