[1] She is best known for founding the fashion company Pearl Daisy, designing head scarfs,[2] and becoming the first hijab model in a L'Oreal hair-care campaign.
[12] In 2015, Khan co-founded Ardere Cosmetics a cruelty-free makeup line meant for darker skinned woman.
[9] A 2018 article referred to the cosmetics company as a "luxury" brand that had "affordable" prices and was emerging as a mainstream competitor.
[3][4][5] However, this accomplishment was short lived— she resigned following the criticism of her now deleted tweets criticising Israel's military action in Gaza in 2014, in which she stated that the Israeli government were "child killers."
Editorial writers Kate Wilkinson Cross and Rajnaara C Akhtar wrote an article comparing Khan's treatment during the L'Oréal controversy and Gal Gadot's treatment who made similar comments from the other side of the argument about the same exact event Khan commented on.
The Intercept interviewed a political fashion blogger and activist named Hoda Katebi about Khan stepping down from the L'Oréal partnership and she said: "Brands want the face, but they don’t want the complex politics or the identity or the voice behind it... Once a Muslim woman asserts her agency, they’ll strip that away.” Backing up her comments, writer of the same Intercept article, Rashmee Kumar, explained that brands are trying to tap into a billion dollar Muslim consumer market by "positioning themselves as socially conscious havens for Muslims" except they are "operating on a profit motive rather than a moral imperative.
[19] In 2017, Khan was featured by Elle Magazine as one of four Muslim beauty influencers, in which she spoke about fighting against stereotypes as well as her experience wearing a headscarf.
Writer of the article, Lisa Niven-Phillips, states why the work Khan is doing for L'Oréal is so important:[7]A large part of what makes this campaign so important and so overdue is the conversations it will provoke and the young people who will see it and at last find people that they can relate to and identify with on their smartphone screens and in their magazines.In 2019, Khan landed a partnership with Bumble and became a Bumble Bizz Ambassador.
[21][22] Khan became one of those ambassadors and used this opportunity to uplift Muslim and South Asian business women by holding a workshop and networking event that focused on that demographic.