The contestants were required to travel across the United States in order to compete in a series of politically-themed challenges reminiscent of a political campaign.

Whichever contestant remained at the end of competition received the monetary reward in addition to a national platform.

[1] Paralleling the 2004 United States presidential election, the show featured contestants running as "candidates" in a mock campaign.

Initially, the public could announce their "candidacy" on the show's website and garner support.

Throughout the series, the contestants traveled in a bus all over the United States, participating in various challenges, each modeled on real activities candidates for public office might expect to undergo: In reverse elimination order: