The American Edge Project is a policy advocacy group that promotes the interests of the technology industry, with a special emphasis on anti-trust issues.

[1][2] In its own words, the American Edge Project was founded to “tell the story about the positive impact technology and innovation have on America’s economy and businesses, particularly small ones, and how they enhance freedom of expression and our nation’s overall security.

"[3] The organization was formed during a period of increased scrutiny of large technology companies by American lawmakers amid concerns over antitrust, privacy, security, and content moderation issues.

[4] The Benton Institute for Broadband & Society said the purpose of American Edge is "to burnish the image of US tech companies as they face intensifying regulatory scrutiny".

[1] According to CNBC, the House and Senate were at the time of the ad campaigns considering antitrust, data privacy, and other reform measures which would affect online technology platforms, almost none of which ultimately made it to a vote in either legislative body.

The proposed rules would have required large technology firms to create capabilities for users to transfer their data to alternative platforms and services, shifted the burden of proof in certain antitrust cases away from the government and onto tech firms, stopped large platforms from running other businesses with conflicts of interest, and prohibited them from using their market power to create advantages for themselves.

[2] The Washington Post said the organizational structure "allows it to navigate a thicket of tax laws in such a way that it can raise money, and blitz the airwaves with ads, without the obligation of disclosing all of its donors".